Transform Your Promotional Materials with Laser Cutting
Promotional materials that stand out and draw in potential customers is a need that never goes away.
Laser cutting can help you create promotional materials that invite interaction and leave an impression.
What is Laser Cutting?
When you think of lasers, you may think of Star Wars or science fiction, but laser cutting can be used in print finishing as well! Laser cutting uses lasers to cut through or into materials, either to create a shape or to cut holes into a piece. Laser cutting can be used on many materials, from paper to steel, and can be used to make intricate, detailed patterns as well as creating a shape or outline.
How Does it Work?
You may or may not know that “laser” is an acronym for Light Amplification by Stimulated Emission of Radiation. A laser beam is a stream of high intensity, single wavelength light that may be invisible to the naked eye. The beam focuses the light energy to create a pinpoint of extreme heat. Similar to using a magnifying glass to concentrate sunlight strong enough to burn a hole in a piece of paper.
Lasers can be used to heat, melt, or even vaporize material. For print finishing, a laser is used in a controlled way to cut shapes, brand leather, or create more complex patterns that can be achieved using traditional die cuts.
How Can It Be Used?
Laser cutting can be used on a wide variety of materials or substrates, such as:
- Cardboard or mat board
- Wood, veneer or bamboo
- Plastics and acrylics
- Cloth or felt
- Metal, such as steel or aluminum
Given the wide array of materials that you can use laser cutting with, it may seem like options are endless, but there are also several ways you can use laser cutting to create different effects.
- Cut custom shapes
- Intricate custom patterns
- Branding leather
- Complex die cuts
Create an Impression
Cut and brand leather for key fobs, phone cases, business card holders or other promotional items. Laser cutting can be used to create unique shapes or patterns in leather that can make it more pliable or breathable.
Outline Your Idea
Use laser cutting for custom etching into an acrylic substrate to create images, logos or text. Etching in clear or transparent acrylics, when lit, forms bright lines and shapes.
Think in the Round
Using laser cutting, you can create interlocking pieces that form three dimensional figures. You can make boxes to hold your product or samples or interactive puzzles or models that will keep your brand in the hands of your customer.
Make it Useful
Laser cutting into mat board, acrylic or plastic can be used to make rulers, stencils, knitting needle gauges, pasta measurers, or even herb strippers. Your promotional items can also be something they’ll use in their daily life.
Decorate with Style
Laser cutting with paper can create customized decorations for events. Create custom paper stringers, ornaments or invitations. Or use laser cutting to create a lacelike overlay or patterned cover sheet on reports and sales collateral.
What Will You Transform?
These are just a few ideas of what laser cutting can do. Next time you want promotional materials that impress, take a cue from science fiction and use lasers create something they won’t forget.