Creating a Budget for Print Projects in The New Year
Print marketing is an important part of a successful marketing strategy. Here are a few ways you can work print projects into your 2019 marketing budget.
As businesses have shifted their attention to digital marketing, print has suffered from neglect. Marketers may be shortchanging themselves by ignoring the power of print marketing completely.
In fact, according to a recent survey by MarketingSherpa, 82 percent of internet users trust print ads when making a purchase decision making them the most trusted form of advertising.
Print marketing may actually be one of the best ways for a brand to stand out. We wouldn’t want you to miss out on sales by ignoring the power of print in the new year.
Here are a few ways you can work print projects into your 2019 marketing budget.
Event Print Materials
If you’re planning any events in 2019, print materials are a must. Whether you’re occupying a booth or attending an event to network, takeaways will increase the odds anyone you meet will remember you after the event. Many fellow attendees will rely on URLs posted on signage. At the very least, make sure you have business cards on hand. Brochures and postcards can also showcase your offerings while also giving others information on how to find you online.
One of the biggest challenges at events is creating marketing collateral that won’t end up in a recycle bin. When you’re printing marketing materials, invest in a design that stands out. Choose an unusually-shaped card or use embossing or foil to set yourself apart from the others in the stack.
Email and social media will remain popular marketing methods in 2019, but they are now the norm and if you want to stand-out, it’s important to market differently. There is incredible value in getting something physical into the hands of potential customers.
You should still always have basics like business cards, letterhead, and envelopes. Also consider having specially-printed thank you cards, complete with your company branding. Don’t skimp on printing for these items, since they give you a great chance to make a lasting impression.
Company brochures and one-sheeters can also be invaluable. You’ll likely have meetings throughout the year where you can distribute items that will sum up what your business does in a succinct manner. Long after you’ve left someone’s office, those print materials will provide something the client can review when considering whether to do business with you.
Direct Mail Ads
44% of customers visit a brand’s website after receiving direct mail marketing.
Unfortunately, many businesses have slashed their direct mail budgets, opting for email. Take advantage of this by including inexpensive print marketing materials like postcards in this year’s budget. You can spread your message farther while also making a lasting impression. These print materials can work in conjunction with your digital efforts.
You can even make your direct mail marketing as trackable as your electronic methods. Include a special offer code or URL for your print audience so that you can determine how many customers took action. You can even segment your audiences by using different codes for those who live in one area of town versus another. Over time, you’ll be able to use this information to refine your approach.
Print marketing is as relevant as ever in 2019.
In fact, with so many businesses now focusing on online marketing, it’s a great way to reach customers who have overloaded inboxes and social media fatigue. With a small extra investment in print materials that stand out from all the others, you’ll be able to boost your results even more.
If you’re curious about the benefits of utilizing print for your business, contact us today!