How Breweries and Distilleries Can Promote a New Beer
Get the word out about your brewery!!!
Craft breweries and distilleries are on the rise across Minnesota, as consumers constantly search for new craft beers to try. But making your own beer takes marketing to a new level. You aren’t just getting the word out about your brewery, but you’re also coming up with beer names and packaging your creations.
The good news is, Minnesota-based businesses have access to affordable, high-quality print finishing to make packaging easier. Before you brew your next batch, consider how you can improve your labeling to boost sales.
In-House Versus Outsourced Labeling
If you’re printing labels in-house, you may be shortchanging yourself. The truth is, consumers do judge a beer by its label. When a beer’s label design stands out, it’s more likely to sell, especially if you’re competing for shelf space in grocery stores. But even if you’re a microbrewery that only sells its creations in an attached restaurant, customers are more likely to take a few bottles home if you have appealing packaging.
Designing Your Label
An eye-catching label starts with high-quality design. Sure, you can design your own label in-house, but don’t underestimate the value of a professional artist. The best thing about paying for your label design is that you’ll only have to do it once for each bottle. Chances are, you can create a basic template design that includes your brewery name and logo and reserve a small area for naming the type of beer. If you need to differentiate one from another, you can always alter the colors.
Choosing a Printing Provider
Once you have your design, the next step is to find a printing provider that can give your bottles the professional labeling they need. Local printers can offer you an advantage by knowing the local market. These printers will also be able to keep a copy of your job and output the amount you need as you need it, rather than having to order in bulk and wait for it to ship. With the right printer, you can also add things to your label design that will really make it pop, like embossing or foil stamping.
How Embossing Can Help
Embossing Plus provides print finishing for businesses across Minneapolis and surrounding areas. Using their specialized printing equipment, they can add that special touch to your labels. With foil stamping, the printer applies a foil that is either metallic or dyed, creating an effect that is both decorative and smooth to the touch. Embossing will give your beer label a 3-D effect, making part of the paper stand out from the rest. These print finishes are a great way to enhance any design and stand out from the competition.
As the market in Minnesota grows more competitive, it’s important that beer makers find a way to stand out. Whether your brewery or distillery is brand new or you’re trying to boost sales, a good packaging setup can boost your marketing efforts significantly. When combined with tasty products and great customer service, you’ll find that your beers are enjoying boosted sales. Contact Embossing Plus today to find out how we can help take your bottling to the next level.