Make Your Product Stand Out with Unique Labels
To reach your customers, your product needs to be memorable. Attractive packaging and eye-catching labels will make your product stand out from the crowd.
Print finishing can help you reach a design for your labels to accomplish that goal. With options like traditional print finishing embellishments like foil or embossing or custom shrink sleeve labels that fit your packaging, Embossing Plus can help you create a unique look and feel for your product.
There are many options and combinations of embellishments to choose from, including varnishes and other finishes, embossing and die cuts to add depth, and foil and metallic finishes that reflect light to catch the eye of your customer.
Print Finishing for Eye-Catching Labels
Varnishes are applied over printed content to protect it and add texture, such as gloss, matte, soft touch or a combination. You can apply a varnish all over your label or only on specific parts, known as Spot UV. Varnishes can also be combined to create distinct patterns.
Applying foil or metallic finish to your label will reflect light and capture the attention of your customer. You can use foil to draw attention to specific elements or you can use a metallic finish on your entire label. Foil is also available for variable printing, a process that can change part of the design with each piece, so you could print a unique identifier (like an item or serial number) on your labels.
Shopping is a tactile experience, using texture can convey a message to your customer without words. To add texture and visual depth to your label, consider embossing or die cutting. Embossing raises parts of the design for impact and die cutting removes part of the top layer to reveal a contrasting layer below.
What’s New: Shrink Sleeve Labels
You’ve probably seen plastic labels applied to products that fit tightly to the shape of the packaging, this is known as shrink sleeve labelling. Shrink sleeve labels are gaining popularity because they’re made to conform tightly to a variety of package shapes, making them highly versatile. The 360-degree coverage area also creates opportunities for customized designs and messaging. Because this label covers the whole package, it offers more room for design and label content.
Shrink sleeve labels are especially good for packaging that comes in contact with water or humidity, since the plastic of the label can hold up to moisture better than paper labels. It can also be used to create a tamper evident seal on your product, perfect for beverages, sauces or supplements.
Let Us Help You Create Unique Labels
Our expert staff of industry veterans will offer you a specialized consultation to learn about your goals for labeling and packaging. Our team will ask the right questions and help you determine the right approach for your products and your business.